Sell Rolex Watch

There is no denying the ubiquity of one of the most iconic brands in the world. Rolex has almost single handedly paved the way for luxury watches to become commonplace as a representation of success and status. The demand for a pristine Rolex is always high, and for those looking to sell their Rolex watch, must first weigh all their options before making a decision.


Due to the high demand, the supply of Rolex watches on the market is one of the most tainted of all luxury watch brands. Legitimate buyers are apprehensive when purchasing from unfamiliar sellers, and legitimate sellers are apprehensive when receiving payments from unfamiliar buyers. It’s a vicious circle that we aim to curb by simplifying the process of selling a Rolex watch. Gray and Sons Jewelers has been a trustworthy source for both buying and selling Rolex watches since 1980 and is one of the most respected and credible luxury watch institutions in the industry. Leave the tedious task of selling your Rolex watch to the experts, and trust us to get the job done in an expedited fashion.


Some of the models we accept

Sell Rolex Watch



We Buy Rolex Day-Date Watch



We Buy Rolex GMT-Master Watch



We Buy Rolex Yacht-Master Watch



We Buy Rolex Submariner Watch



We Buy Rolex Air-King Watch



We Buy Rolex Cellini Watch



We Buy Rolex Sea-Dweller Watch



We Buy Rolex Yacht-Master II Watch

Yacht-Master II


We Buy Rolex Day-Date II Watch

Day-Date II


We Buy Rolex Datejust II Watch

Datejust II


We Buy Rolex GMT-Master II Watch

GMT-Master II


We Buy Rolex Milgauss Watch



We Buy Rolex Oyster Perpetual Watch

Oyster Perpetual


We Buy Rolex Pearlmaster Watch



We Buy Rolex Explorer Watch



We Buy Rolex Explorer II Watch

Explorer II


We Buy Rolex Pearlmaster Watch



We Buy Rolex Daytona Watch




Easy 3 Step Process

Step 1:


Get an Online Watch, Jewelry or Diamond Quote.

Step 2:


Request pre-labeled Easy Ship Box and mail in your item.

Step 3:

step 3

After verifying the item we will contact you with a buy price or consignment terms.





A Brief History of Rolex

The Rolex brand was created by a visionary named Hans Wilsdorf, who was born in Bavaria in the year 1881. Just before the turn of the century young Hans moved to Geneva, and at the age of nineteen discovered the industry of watchmaking. At that time the wristwatch was considered vulgar and uncouth; gentlemen of the day carried pocketwatches. Wristwatches were worn only by women, and the tiny delicate movements were unreliable and imprecise. Leading watchmakers were convinced that the challenges involved in creating an accurate timekeeping device in such a small package were insurmountable. Hans Wilsdorf disagreed. He saw much room for improvement in an industry dominated by traditional thinking.


In 1905 Wilsdorf relocated to London and founded Wilsdorf & Davis in association with his brother-in-law Alfred, a company which manufactured watch cases and distributed wristwatches. Wilsdorf always maintained a very high standard for the quality of his products, so he was continually seeking ways to improve the design of his cases and movements.

In cooperation with the firm of Aegler in Bienne, Switzerland, he developed and improved the small-caliber lever escapement movement, and was confident enough to stake a loan of five times the total capital of Wilsdorf & Davis in the first order. From then on, Wilsdorf made and sold watches; his own cases with movements imported from Switzerland.

After the turn of the century as wristwatches started to enter the mainstream (as soldiers wore watches on their wrists and the general perception changed from the earlier notion that wristwatches were strictly feminine), Wilsdorf quickly saw how he could take advantage of their emerging popularity by offering a variety of case designs: formal, sporty, casual, etc. He also realized the importance of brand recognition. Until then the custom had been for the retailer’s name to appear on both the dial and the movement, but Wilsdorf wanted to distinguish his watches from those of his competitors, which he considered inferior since they did not submit their products to the exacting tests which he insisted be performed on all of his own. Hence in 1908 he coined the name Rolex, which would henceforth appear on all parts of the watch, including dial, movement, case, and bracelet. No one knows for sure where he got the name; there are many theories on the subject. But everyone agrees that Rolex is a name anyone in Europe or the world at large could easily pronounce, and is short enough to fit comfortably on the dial of any wristwatch.


History was first made by Rolex in 1910 when a movement was sent to the School of Horology at Bienne, and was awarded a chronometer bulletin. This was the first time a wristwatch had ever received the chronometer rating, and suddenly Hans Wilsdorf’s brand earned the respect of horologists the world over. Four years later a Rolex movement was awarded a Class A Certificate by the Royal Observatory at Kew, again the first small caliber watch movement to receive the award. Thereupon Wilsdorf decided that all Rolex timepieces should be submitted to similar tests carried out by impartial institutes. No Rolex watch would ever again be sold without its Official Timing Certificate.

After World War I, Wilsdorf moved his operation to Geneva to avoid the exorbitant import taxes in England, and renamed his company Montres Rolex S.A., and later simply Rolex S.A. The Aegler company of Bienne provided watch movements to many companies, but only Rolex demanded that each and every movement undergo a weeklong battery of meticulous tests before they would be accepted. Any irregularity whatsoever meant the movement was returned to the workshops. It was due to these stringent methods of quality control that Rolex was able to achieve such high standards in accuracy and make such advancements in the world of horology.


Wilsdorf had long ago realized that for a watch to be accurate over the long term, its case would need not only to withstand the attack of dust and water, but would need to be self winding to protect the mainspring from stress caused by overwinding. The first problem was overcome in 1926 with the creation of the Rolex “Oyster”, in which the winding crown was screwed down onto the case using a twin lock system. This brilliant watch was totally protected from the environment since the case was air tight as well as waterproof. In a well publicized event the following year, the Oyster was celebrated after being worn on the wrist by Mercedes Gleitze when she swam the English Channel. The watch made world headlines for keeping perfect time after being immersed in salt water for 15 hours. The Oyster was displayed in jewelry shop windows inside aquariums; keeping time while fish swam through the bracelet.


The first self-winding movement was invented by Abram-Louis Perrelet in the mid 1800’s, and later perfected by Abram-Louis Breguet, but was never widely adopted because the mechanism was too delicate for daily use. In 1923 a British watchmaker named John Harwood patented a self-winding watch movement based on a “hammer winding system”, which had a semi-circular weight that pivoted at the center of the movement and swung through a 300 degree arc.

The swinging weight was actuated by the movement of the wearer. Wilsdorf discarded this system as too impractical. For one thing, Harwood’s watch was unable to be set except by turning the bezel, and it used an unreliable friction plate to prevent overwinding. According to Wilsdorf, a truly self-winding watch should be completely automatic, silent, able to revolve in both directions, smooth in action and completely free of buffer springs. These obstacles were surmounted in 1931 when Emile Borer, the technical head of Rolex, invented the “Rotor”, whose winding mass could turn both clockwise and counter-clockwise and pivot freely on its axis. The new movement was dubbed the Rolex Oyster Perpetual, and immediately became the world standard, imitated by every watchmaker since.


In 1944 Wilsdorf saw the death of his beloved wife, and created the Hans Wilsdorf Foundation, into which he transferred all of his shares in Rolex with specific instructions as to the distribution of the funds. The foundation donates large sums in the memory of his wife to various charities and horological institutions such as the Geneva School of Watchmaking, and the Swiss Laboratory of Horological Research at Neuchatel. With the experience of over 100 years, Rolex has earned more certificates for observatory-quality chronometers than all other companies combined. The quality and value of a Rolex has made them undeniably the most renowned wristwatch manufacturer in the world.



Rolex Timeline


1881 Hans Wilsdorf born, Bavaria.
1905 Wilsdorf & Davis founded in London, agreement with Aegler company to produce movements.
1907 Wilsdorf opens Swiss office in La Chaux De Fonds
1910 Official Controlment Office for the Rating Of Watches, Bienne The first Rolex wrist-watch chronometer to be officially controlled obtains a 1st Class Certificate (11” round)
1914 Kew Observatory
Rolex obtains the first Class A Observatory Certificate ever awarded for a wristwatch chronometer (11” round), after testing for 45 days in 5 timing positions and 3 temperatures. This test is identical to large marine chronometers, no allowance being made for wrist-watch movements.
1919 Rolex moves to 18 Rue de Marche, Geneva
1925 Rolex moves to 18 rue de Marche, Geneva
1925 Kew Observatory
  Rolex obtains the first Class A Observatory Certificate ever awarded for so small a chronometer. (3/4” oval)
1926 Rolex registers the Oyster and is issued a patent for the world’s first waterproof case
1927 Mercedes Gleitze swims the English channel wearing a Rolex Oyster
1928 Rolex Prince with TS300 movement, ref. 971
1929 Neuchatel Observatory
  First 1st Class Certificate for a 6-3/4” Rolex chronometer
1931 Rolex Oyster Perpetual, ref. 1858, first automatic & waterproof wristwatch
1932 Besancon Observatory
Rolex is the only watch to have obtained a 1st Class Certificate from the four Observatories of Kew, Geneva, Neuchatel and Besancon for a small wrist watch
1938 Rolex Hooded Bubbleback, ref. 3065
1944 Square chronograph, ref. 3529
1945 The Rolex DateJust, the first waterproof, self-winding calendar wrist chronometer which changes the date in its dial window automatically
1947 Rolex Oyster Moonphase, ref 6062
1949 Rolex Day/Date/Month chronograph, ref 4768
1952 The Turnagraph later renamed Submariner 100 is made for use by scuba divers to a depth of 100m
1953 Sir Edmund Hillary and Sherpa Tenzing Norgay summit Everest with Rolex Oyster Perpetuals which functioned perfectly throughout.
1956 Rolex Oyster Perpetual Day Date, a self winding wrist chronometer which is the first to indicate the day of the week written in full
1960 A special Rolex Oyster fixed to the outside of the bathyscaph Trieste withstands a pressure of nearly 7 tons/sq. inch at a depth of 35,798 ft. Upon surfacing, Jacques Piccard finds the Rolex to be functioning perfectly
1961 The Rolex Sea Dweller, guaranteed to a depth of 2,000 ft. First patent for a gas escape valve used in saturation diving
1978 Rolex Oyster Quartz, operates normally in magnetic fields up to 1000 Oersted
2008 The number of Official Swiss Chronometer titles obtained by Rolex up to the present time represents more than half the entire production of Swiss chronometers to have been officially certified by the Swiss Institutes for Chronometer tests.

The Purchasing & Consignment Division of Gray & Sons

Powered by Top Rated Local®